What is Branding?

Branding is the change or adaptation of the mobile radio device to the provider who sells it.

Thus many providers add new menu points, keys or programs to her mobile phones. They do this to optimise the customer service, the operating friendliness or the design.

Partially you cannot download with Branding mobile phones games or music by Infrared or Bluetooth. Here it is subordinated to the provider that he wants to bind the customer to the various ringing tone - and game supplier.

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